Our mission is to help individuals live happy, fulfilling and productive lives

Our Story

We believe that large-scale, positive change begins with improving the wellbeing of individuals. To achieve this, we enable people to better understand themselves and others and perform at their best – at home, at work, at school, and beyond.

We collaborate with individuals and organisations to promote wellbeing that is mutually beneficial. We also work with leading academics at the forefront of research, providing innovative technology that allows them to use state-of-the-art research designs to capture data.

Our team

We are a group of fun, smart, and passionate people who build things that matter.

Nicholas Begley, CEO & Co-founder

Nick read physics at University College London, then qualified as an actuary and worked in the City of London for 9 years before retraining in psychology. He specialised in the neuroscience of mindfulness at UCL and the Institute of Psychiatry, and helped start up mindfulness company Headspace as Head of Research before founding PSYT.  

Dr George MacKerron, CTO & Co-founder

George got a double first from Cambridge and an MSc from Imperial College London before completing his PhD at LSE in the economics of happiness. He is a world leader in measuring wellbeing through technology, and created the hugely successful research app Mappiness.  

Chris Ibell, COO

Chris has an MSc in Engineering from the University of Cape Town, South Africa and is also a Harvard Business School alumnus. He spent over 20 years at Oracle focusing on the sales and delivery of Health Sciences IT services globally as Group Vice-President.  Chris has joined the team as COO to provide day-to-day leadership and management, to achieve and exceed business goals and objectives.

Matthew Castle, CFO

Matthew is a Chartered Accountant with 10+ years experience with PwC working with clients in the deal environment to quickly align the finances to the broader business strategy, with a focus on KPI drivers, real costs, cash flow, and working capital management.  

Linda Shaw, Operations & HR Manager

Linda has over 20 years of experience managing operations at Goldman Sachs. She was Chief Operating Officer in Macro Research when she decided to reorient her focus to the wellbeing sector. Linda has joined the team to share her knowledge on business strategy, with particular expertise in budgeting, human resources and team management.

Ivaylo Dankolov, Head Architect

Ivo is our resident genius, he graduated in computer science and has created a couple of programming languages. Ivo is a full-stack developer, having worked on projects spanning business applications, medical diagnostics, distributed systems, mobile apps, games and, more recently, VR and AR. His technological expertise helps bring psychological interventions to life and ensures we integrate the latest technological advancements into PSYT products.

Katie Brown, Project & Product Manager

Katie got a first in Psychological and Behavioural Sciences at Cambridge University where she specialised in mental health and wellbeing. She manages client projects and product development, including currently managing our new self-development digital courses.

Paul Krueger, Data Scientist

Paul received his BS in Cognitive Neuroscience at Brown before undertaking intensive meditative training for three years and doing research in cognitive neuroscience at Princeton.  He went on to earn MS and MA degrees in Computer Science and Psychology at Berkeley and is completing a PhD in Computer Science at Princeton.